World

Hacking Voter Brains – The “neuropolitics” consultants who hack voters’ brains

Hacking Voter Brains These experts say they can divine political preferences you can’t express from signals you don’t know you’re ...
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Testosterone Influences Buying – men’s purchasing decisions

Testosterone Influences Buying Study subjects who were given a dose of testosterone had a stronger preference for brands that are ...
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Biggest Travel Site – How TripAdvisor changed the travel industry

Biggest Travel Site The world’s biggest travel site has turned the industry upside down – but now it is struggling ...
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Air Conditioning – how air conditioning created the modern city

Air Conditioning Air Conditioning is anti-social. It buys its owner comfort at the cost of shifting the surplus heat somewhere ...
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Crashed – How a Decade of Financial Crises Changed the World

Crashed Ten years after the 2008 financial crash comes a compelling analysis of what really happened. Both appalled and captivated, ...
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