Fila Brand How Changing Trends Resurrected FILA As A Fashion Brand

Fila Brand FILA, a mid-market footwear and apparel company that some had left for dead, has shifted its image to an on-trend fashion brand Fila Brand Similar to how adidas AG (ADR) ADDYY 1.19% engineered a turnaround three years ago, positioning the brand at the intersection of sport and fashion, FILA is also reinventing itself. The company has re-emerged as an in-demand fashion brand in the …