Behavioral Economics – Popularity of this field is in part a triumph of marketing.

Behavioral Economics Behavioral Economics Behavioral economics seems to have captured the popular imagination. Authors like Michael Lewis write about it in best sellers like “The Undoing Project,” while pioneers of the field like Daniel Kahneman popularize it in books like “Thinking, Fast and Slow.” Its lexicon of “nudging,” “framing bias” and “the endowment effect” has become part of the vernacular …

Richard Thaler

Richard Thaler – ‘Nudge’ economist wins Nobel Prize – How people make irrational decisions

Richard Thaler   Author, academic and ‘father of behavioural economics’ Richard Thaler talks to Merryn Somerset Webb talks about pensions freedom, central bankers and fund management fees.   Richard Thaler   US economist Richard Thaler, one of the founding fathers of behavioural economics, has won this year’s Nobel Prize for Economics. Prof Thaler, of Chicago Booth business school, co-wrote the …