Big Pharma Marketing – Did Free Pens Cause the Opioid Crisis?

Big Pharma Marketing RAY FISMANMICHAEL LUCA   Big Pharma Marketing Early in dopesick, a book examining how Purdue Pharma helped addict an alarming number of Americans to opioids, Beth Macy writes about the army of drug reps who pushed the painkiller OxyContin. In its approach to sales, Macy shows, Purdue was scientific. Using information purchased from a data-mining firm, the company determined which …