Monetising Millennials

Monetising Millennials : what the corporate world thinks it knows about young people

Monetising Millennials

Hear from the conference co-founder David Willey on why you should attend the Millennials Marketing Conference in Sydney, 2016. Presented by Growth Tank. Check out our website here: www.millennialsmarketingconference.com

 

Monetising Millennials

 

 

Monetising Millennials

Before the opening keynote of the Millennial 20/20 Sydney conference, a man strides up, folds me into a boardroom-firm handshake and gazes deeply into my eyes.

His impeccably tailored business shirt, open to the third button, and swept-back blond hair make him look like a more handsome version of the Trump sons, maybe a second cousin. But our meeting is an error; I inadvertently sat in one of the conference’s many designated networking spaces, signalling that I wish to be approached. By the time I apologise and move away, he is deep in conversation with someone else.

Millennial 20/20, held this week, was a two-day meeting of hundreds of marketing executives, CEOs, startup founders, digital salespeople, youth publishers and app developers all looking to answer one question: how to convince, coax, distract, datamine or otherwise compel young people to give their companies money. Representatives from some of the largest brands in the world gathered to swap success stories, share tips, and peacock their youth-whisperer cred in front of any potential poachers.

 

Monetising Millennials

RV-Vijay

Author: RV-Vijay